QUITTER!
It appears Donald Trump has quit. No, not the presidential race. But Trump is throwing in the towel on something else, which is rather revealing in terms of just how far off the mark he’s drifted.
After a much hyped return to Twitter earlier this week, Donald Trump appears to have quit the platform already. He (or his babysitters) posted a flurry of tweets earlier this week, making it look like he really was coming back to the platform. But as of now his most recent tweet is more than three days old. Trump is continuing to post manically on Truth Social, but those screeds are not being posted on Twitter.
Why does this matter? Because Twitter matters. In spite of the platform’s growing problems, worsening reputation, and confusing name change, Twitter is still the relevant political platform. Donald Trump’s ongoing failure to take advantage of Twitter, particularly with an account that has 90 million followers, is a bonkers level of ineptitude.
Sure, Trump owns his own rival social network. But so what? Truth Social is dying anyway. It’s not worth propping up. And by posting solely on Truth Social, Trump is passing up a huge opportunity to reach voters, fire up his base, and even to fundraise. Trump’s failure to participate in Twitter is one of the biggest strategic mistakes any modern presidential nominee has ever made – and it’s only being obscured because Trump is so busy making so many other kinds of unhinged mistakes.
Bottom line, Donald Trump’s ongoing absence from Twitter is all the evidence you need that Trump isn’t really trying to win this election. He might think he’s trying to win. But he also thinks Nikki Haley is Nancy Pelosi. In his addled state, who knows what his handlers have told him about these platforms? In any case, fortunately for us, Trump is blowing it.
