CNN crashes and burns
Imagine if someone you knew took a tough exam. It could be an exam on any topic in the world. So they take the exam and know the answers to every question! Wow! Then, they decide not to turn the exam in.
Would you not be stunned? WHY are you not turning it in, you might ask? You’re looking at an A-Plus. Why are you hiding away your intelligence? That’s what is happening on CNN. I wrote a piece a couple of weeks ago about the panic that has begun to burst into bloom there. It’s getting worse.
And it doesn’t have to. Perhaps I am discounting the difficulties of maintaining a news station. I don’t think so, though. Here is this news network that is ripe with possibilities. They have the stuff needed to make great anchors.
And yet they’re not using it. There is no end to how low the ratings are going because CNN simply will not, it seems, find a bench of talent. There are millions upon millions of journalists in the world.
Aspiring ones. Experienced ones. Journalists with personality and pizzazz, journalists with unique stories, people who could take CNN and light it up with new blood. And yet, like stale, slowly molding bread, it sits unloved, unfinished, and rotting to the core.
“The Source” with Kaitlan Collins averaged only 600,000 viewers in January and February. What are you doing, CNN? Super Tuesday was also a miss for CNN. SUPER TUESDAY! At one point, they would have been number one. They lost there as well.
They also came in sixth place on the night of the State of The Union. CNN is crying out for rescue. Is anybody listening? I do not think it can be THAT hard to find a talent bench, but it appears many do not care enough to find them. It really wouldn’t take much. Jeff Zucker did it. Perhaps CNN is simply hiring the wrong people to lead it.
