No wonder Donald Trump went bankrupt so many times
Even as Mick Mulvaney was up there admitting Donald Trump’s guilt in the Ukraine scandal and yelling “get over it” at the television cameras that were all pointed on him, Mulvaney also decided to announce that next year’s G7 summit will be held at Trump’s Doral resort. The Doral announcement is rapidly turning out to have been just as dumb of a mistake.
It’s not just that the G7 Doral thing is going to end up being yet another article of impeachment against Donald Trump, and that it’s going to strengthen the emoluments court case. It’s that it’s rapidly turning out to be the worst advertising possible for the resort. Over the past day and a half, the media has been pointing out in nonstop fashion that 1) Doral is struggling financially and sits largely empty each night, and 2) Doral recently had a bed bug scandal.
Yes, Doral is already struggling and needs all the publicity it can get โ but not this kind of publicity. Imagine if Donald Trump started running TV commercials for Doral that focused on the fact that it has bed bugs and that almost no one is staying there. That’s essentially what’s playing out right now across the media. No one hears about an empty hotel whose only guests are bugs, and then decides to go stay there.
Sure, Donald Trump will briefly see a spike in business during the week of the G7 summit next year (if he’s even still in office by then). But so what? The wall-to-wall negative publicity that Doral is getting right now โ which he should have seen coming, because the rest of us all saw it coming โ will end up costing Trump far more revenue than he gains from the G7. Trump just isn’t very good at this. No wonder he’s gone bankrupt so many times.
Bill Palmer is the publisher of the political news outlet Palmer Report